#Elf putty blush target skin#
It applies just as smoothly when using your fingers as it does when using a brush, and the best part is that it looks and feels like nothing on the skin as soon as it dries down to its pretty, natural finish.
I layered it on top of spot concealer since I'm currently dealing with some post-inflammatory hyperpigmentation, but in my tests since then, I've learned that spot-concealing is completely unnecessary. All this to say, I was ready to write off this option before trying it but was proven oh so wrong-I actually love it! The coverage is amazing. For some reason, brands decided early on that three or four generic shades would suffice, and that lack has historically excluded folks with complexions any deeper than olive. I'm a notoriously harsh critic of BB and CC creams because truth be told, most of them are awful. In my experience, they tend to be overly greasy, ashy, or gray-tinged, and don't even get me started on the widespread lack of shade diversity. TikTokers and celebrities couldn't get enough of the brand's #eyeslipsface challenge last year, but aside from that, its range of products-from complexion-perfecting foundations and concealers to ultra-pigmented liquid and powder eye shadows to cult-favorite face and eye primers-continually blows up online and appears on the best-seller lists of our favorite online beauty haunts like Amazon, Target, and Ulta.
Cosmetics, a certified vegan and cruelty-free makeup-and-skincare brand that's been around for quite some time but still manages to shake the industry with its game-changing formulas. This has been the case recently for E.l.f. We saw this happen recently with a new launch, the KVD Vegan Beauty Good Apple Foundation ($38) (which is still tough to find ever since the app's top creators deemed it life-changing), but even products that have been on the market for a while can potentially get a resurgence in popularity based on positive recommendations from the internet's makeup mavens. From prestige picks to affordable drugstore ones, the makeup community on the popular app wastes no time identifying its favorite products, sharing the good news, and promptly causing said products to sell out-everywhere.
These days, the mark of a truly iconic beauty brand is some level of TikTok fame.
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